​In Shelby County, TN, more than 90% of house-to-work journeys between 1990 and 2010 were made on private vehicles which is not an environment-friendly behavior. This study contributes to efforts for improving public transportation by identifying neighborhoods with the highest demand of it. Analyses of Census 2010 data show a significant relationship between the use of public transportation and socio-demographics. This study identified North Memphis, including Frayser, with the highest demand of public transportation based on land-use, age, ethnicity and education. Results will help urban planners to make reliable plans for public transportation in Shelby County.